Upon opening horizontally, visitors find a gallery guide and a page promoting museum membership. When unfolded once more, an illustrated gallery map providing wayfinding to the new exhibition spaces.
Credits:
Graphic Design/Illustration: Riley Karau
Copy: Alex Rich, Diane Baires, Alex Santiago
Logo: Florida Southern College
"ON VIEW" BROCHURE
With a historical expansion afoot, the Museum needed an On View guide that left an impact on visitors. A triple entendre; the graphic on the front, (set in cascading brand colors,) is a subtle nod to the building's large square window, a "lense" into museum happenings, and an artwork frame.
EXHIBITION TITLES
For the expansion opening, ten new galleries opened with special exhibitions. Each wall lockup is as unique as its corresponding show.
The most important challenge was to both express and reference the energy, historical context, and visual branding of the artworks.
Credits:
Graphic Design: Riley Karau
Copy: Alex Rich, Diane Baires
Swipe through below:
MONTSEWRIGHT TYPEFACE
Built over top of Montserrat Bold, this display typeface is based on the geometric intricacies of the architecture of Frank Lloyd Wright. Installed in crimson vinyl, it was used for the header didactics in an exhibition entitled Frank Lloyd Wright and the College of Tomorrow.
EXTERIOR BANNERS
The first two exterior banners feature elements of the museum's rebrand and current artists on view.
The other two feature key exhibitions and relevant dates. The banners are bright and dynamic in order to capture the attention of drivers and passersby.
